Pure Equine Balance Privacy Policy

Effective Date: June 2026

At Pure Equine Balance (“we”, “our”, or “us”), we are committed to protecting your privacy and handling your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Pure Equine Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit our website, purchase products, subscribe to our newsletter, or contact us.

Information We Collect

We may collect personal information including:

  • Your name
  • Email address
  • Postal and delivery address
  • Phone number
  • Billing information
  • Order history
  • Information provided through contact forms or customer enquiries
  • Newsletter subscription details
  • Website usage information collected through cookies and analytics

Providing this information is generally voluntary; however, certain information is required to process orders, provide customer support, or fulfil our legal obligations.

How We Use Your Information

We collect and use your personal information to:

  • Process and fulfil your orders
  • Arrange shipping and delivery
  • Provide customer service and respond to enquiries
  • Send order confirmations and delivery updates
  • Improve our website, products, and services
  • Send newsletters, promotions, or educational content where you have chosen to receive them
  • Comply with legal and regulatory obligations

We will only use your personal information for the purposes for which it was collected or where otherwise permitted by law.

Online Store and Payments

Pure Equine Balance operates an online store using WooCommerce.

When you place an order, we collect the personal information necessary to process your purchase, arrange payment, and deliver your products.

Payments are processed securely through trusted third-party payment providers such as Stripe, PayPal, and other secure payment gateways (where available). We do not store your full credit card or payment details on our website. Payment information is handled securely by our payment providers in accordance with their own privacy and security policies.

WooCommerce may also store order information, customer account details (where applicable), and purchase history to facilitate customer service, warranty claims, and future purchases.

Cookies and Analytics

Our website uses cookies and similar technologies to improve your browsing experience and better understand how visitors use our website.

Cookies may be used to:

  • Remember your shopping cart and customer preferences
  • Enable website functionality
  • Analyse website traffic and performance
  • Improve user experience

We may use services such as Google Analytics to collect anonymous information including pages visited, browser type, device information, time spent on the website, and general geographic location.

You can disable cookies through your browser settings; however, some features of the website may not function correctly.

Marketing Communications

If you subscribe to our newsletter or choose to receive marketing communications, we may send information about:

  • New products
  • Educational articles
  • Promotions
  • Special offers
  • Company updates

You may unsubscribe at any time using the unsubscribe link included in our emails.

Sharing Your Information

We respect your privacy and will never sell or rent your personal information.

Your information may be shared with trusted third parties where necessary to operate our business, including:

  • Payment providers
  • Shipping and courier companies
  • Website hosting providers
  • WooCommerce service providers
  • Email marketing platforms
  • Website analytics providers
  • Professional advisers where required by law

These providers receive only the information necessary to perform their services.

Data Security

We take reasonable steps to protect your personal information against misuse, loss, unauthorised access, modification, or disclosure.

Our website uses industry-standard security measures, including SSL (Secure Socket Layer) encryption where applicable, to help protect information transmitted through our website.

While we take every reasonable precaution, no method of electronic transmission or online storage can be guaranteed to be completely secure.

Access and Correction

You may request access to the personal information we hold about you or request that inaccurate or outdated information be corrected.

To make a request, please contact us using the details provided below.

Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices, security, or content of external websites. We encourage you to review the privacy policies of any third-party websites you visit.

Children’s Privacy

Our website is intended for adults and is not directed towards children under the age of 16. We do not knowingly collect personal information from children.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, website functionality, or legal obligations.

The most current version will always be published on this page.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us.

Pure Equine Balance

Email: info@pureequinebalance.com.au

Website: https://pureequinebalance.com.au